Golden Slipper

Type:              Website Redesign                                                             

My Role:        UX & UI Designer 

Tools:             Sketch, Photoshop                                                                

Duration:      1 month


Introduction

Golden Slipper is a yacht hotel located in Boston by the sea. They provide yacht rooms and a beautiful sightseeing experience. To provide users with better browsing and booking experience, I redesigned the brand visual image and website interfaces.

 

*Original Version

Problems

  • Chaotic typography.

  • Lack of HD pictures to introduce the environment.

  • The page didn’t show the unique feature of the hotel.

  • The reservation mode is single. For people who don't have an Airbnb account, the booking process can be complicated.

The homepage fulfilled with a long paragraph of text which would confuse users. No attractive for users to purchase. Golden Slipper isn’t a large-scale, chain hotel like Hilton, Marriott, or Sheraton could supply various services. The website should emphasize its specific service and advantages to make the interface clear and straightforward.

 
 

Homepage

 
 
 
 
 
 
 

Accommodations

 
 
 
 
 
 
 
 
 
 

Mobile-end

 
 
 
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