Koolearn - Donut
Donut English Early Learning Centers is the latest development in New Oriental's innovative approach to childhood education in English. According to the physical and mental development characteristics of Chinese school-age children, the course is equipped with AI technology to enable English enlightenment, and foreign teachers from North America are preferred. It is interactive, professional and delightful.
Duration
Jul 2016 - Sep 2016
Role
Interactive Designer
Graphic Designer
Project I involved
1. Let’s Make Popsicles 👅
This is an online activity that I participated in the planning and implementing, Making Popsicles. Popsicle is one of the most favorite food in summer, especially for children. We send out detailed and vivid Popsicle making tutorials on the application and encourage users to make popsicles at home and upload photos to share. Meanwhile, users have the chance to win little prizes.
Goal:
Monthly online activities can increase the engagement of existing users and increase user engagement. Attract more new users through online activities forwarded by existing users and increase the number of registered users.
Process:
I bought the ingredients and tools needed to make the Popsicle. Take pictures of ingredients and processes. Next, I made a lively and interesting flowchart (recipe) with cartoon doodles that can attract children's attention for users’ reference.
I designed a poster to promote the event. It was delivered on Tablet-end and Mobile-end. A blue background is used to show the coolness of the Popsicle. The finished Popsicle is placed in the middle of the poster, surrounded by food raw materials, which could better highlight the theme of the poster. I also added the cartoon image of the product, Donut, to better integrate the poster with the brand.
Result:
Ten days after the activity launched, we received more than 1,300 photos of users with homemade popsicles. The event received more than 23,000 visits.
2. Animation in application
I was been asked to create a new transition animation for the tablet application homepage. The application on the tablet needs to have a transition animation on the front page. And I designed two schemes.
The first idea is the scene fades directly, with the light of the droplight to indicate the item that is selected.
The second kind of transition animation uses the brand image of the lion cub to launch a new scene.
Finally, the product manager chose the second option. It is thought that the animation is more vivid, and it is more reasonable to display it with the jumping action.
3. Poster Design
Here are the posters I designed for the other two online events. I selected some brand characters for the poster to enhance the theme of the application. Bright colors could attract users to click on images and participate in activities.